Thats the first thing I thought of when I saw the thread title. Wont go near hard liquor anymore unless I'm at a casino. But tried out so many kinds back in the day and I found ketel one has the best bang for the buck.If you are going to drink it straight I would forget about anything cheap - I believe the best for the price is Ketel One - not that it's cheap - but how many do you need if your're drinking martinis